Social promotion in Russian Federation makes Russians better
Social advertizing is not so popular in Russian Federation as it can seem. Even lots of years ago social promotion took essencial place in usual life. All Russians who lived in those years remember social booklets and video spots where messages of liability were declared. The following mottos were very popular: “Save Soviet nature, it’s our motherhood”, “Matches are not toys for children” etc. All these social advertisments were supported by Soviet government and created by governmental institutions. Nowadays everything has changed and we can find lots various social advertising which is sponsored by official government, non-governmental organizations and private persons. Lots of money is spent every month on various social campaigns which are supported by Russian media campaigns with video spots, social booklets, texts etc.
A great deal of international foundations work on the territory of Russian Federation and a great deal of social advertisments from all over the world can ve found now in Russian Federation. I am sure that it is really importans as we have a unique chance to use best international experience in the field of social advertizing as our own traditions in this area are very weak but we have lots of thoughts and creative people who can make all them true. That’s why different competitions of social promotion are so popular today in former Soviet Union and many professional advertizing agencies took an active part in such kind of competitions and if you enter tube sites you can look for many social spots created by the leading Russian companies but usually the visualization of social problems leaves much to be desired. Still there are quite a lot of interesting social movies on tobacco addiction and other issues. But certainly, we should always keep in mind about the following situation in the country and the main problems which the government has to solve. One of such problems is demographic decrease as too many people die in former Soviet Union and they know that they should stimulate people to give more births. As an example of social advertising which concentrated on demographic problems we can mention social posters which were placed in Moscow subway with a woman with three boys on her knees. This post is more uncertain rather than gives replys as there is no man on this poster and the lady looks sad.
I think that social promotion in Russia just starts its way and in the nearest future we will see lots of great examples of TV spots and social posters as well as complicated social campaigns.